Business Basics: Solve Problems

The basic premise of a business plan is to identify a problem, and then solve that problem. As I started studying marketing in college, I heard a lot of advice about how to communicate being the solution to someone’s problem.

With photography being a luxury service, I had a really hard time seeing my client’s “problem” and how I could solve it. But, the more years I do this, the more I understand that everyone has a busy life with a lot of problems and I can be a solution.

Whether it is being easy to book, easy to pay, easy to communicate with, helpful to prepare for the session, or being fast and efficient during and after the session, I get a lot of compliments on solving the problems of my clients.  Check out a blog post I made previously about being a problem-solver.

Sometimes the problem is that someone needs an image taken.

Sometimes the problem is that someone needs a major boost of confidence in life.

Sometimes the problem is that they need to preserve the memory of a family member they will lose too soon.

Sometimes the problem is they need to escape their real life and spend an hour or two laughing and smiling.

Sometimes the problem is that they need to see themselves in a new way to believe they are beautiful.

Solve the problem.