Description
Do your clients have everything they need to be prepared for their session? Do you spend too much time over email or text answering their endless “what to wear” questions? Are you priming and educating your clients before the session for print sales?
Ease their anxiety while reducing your workload. The client welcome packet is one of equine photographer Kirstie Jones’ signature marketing strategies. With each booking, she delivers to clients a beautiful, full-color magazine chock-full of stunning images and important information. In this 33-minute instructional video, you’ll learn how to build your own marketing packet—one that is your brand and your voice, for your clients. Kirstie will walk you through her packet and discuss how she put it together. You’ll glean tips on what content to include, suggestions of how to design your own brochure and resources for how to deliver it to your clients. You’ll learn all of this information in a setting that feels like you’re having a one-on-one mentorship session with Kirstie—on your own time, in the comfort of your own home.
This video shows an inside look at the components of the perfect welcome magazine to prepare clients for their photo session with their horse, including:
- Outline & Setting Client Expectations
- Creating Excitement
- Emphasizing Important Items & Policies
- Eliminating Pain-Points for your Business
Jessica Casino –
I just finished creating the magazine for my equine photography business so I wasn’t sure how much I would be able to take from this, but Kirstie is pretty brilliant in the way she runs her business, so it was worth taking the chance on for me. I am definitely not disappointed! There’s so much valuable information In this video – I feel validated in some of the choices I made, and there are several things I hadn’t even considered that I’ll dedinitely be including in the next print run of my magazine. Worth every penny!
Rachel Sulman –
Wow, this was super helpful! I’m currently revamping my welcome guides and this has given me a much better idea of how I want it to be structured. I love how you dive into the details of every section, but you also encourage us to tailor it to our own brand. Totally worth the investment!
Kelsey Keathly –
This was very, very helpful! I’ve been working on my welcome guide over the past couple of months and keep worrying that I’ll forget something. This video really helped me to solidify my ideas, and I’m so excited to finalize my welcome guide now! An added bonus is that Kirstie is so open, honest, and real when sharing information. Thanks, Kirstie!
Catherine Crane –
Lots of great info and tips. I can’t wait to finish up my welcome guide! What is the styling website you refer to? I don’t see it linked in the pdf.
Allison Rehnborg –
This was a great little course to help me start brainstorming for my own client guide. I loved how Kirstie included categories of information, walked us through what she includes and why, and provided me with tips on how a client guide is the best way to prepare my clients and set their expectations early. It definitely helped get my creative juices flowing. It was also a great pep talk! Loved this course.
Jaclyn Fox Photography LLC –
Not gonna lie, I was hesitant about buying a course, because you just never know. But Kirstie discussed topics that I hadn’t considered including and really emphasizes making this guide your own. I’m beyond ecstatic with how she talked through topics she thought were very valuable to discuss.
I have a few more courses in mind for the future and look forward to learning more from Kirstie!
Thank you Kirstie!
Cassidy Bock (verified owner) –
I am continually blown away by how concise and informative Kirstie’s courses are! This is the third one I’ve purchased and I have been blown away by each one. I didn’t think I was going to get a ton out of this since I have had a welcome magazine of my own for several years & have tweaked it several times as things came up, but I took two full pages of notes during this course. I have SO many things to add to my welcome magazine & I am looking forward to creating a better overall experience for my clients. I honestly didn’t think it was possible to get so much information out of a 30 minute video, but Kirstie is truly wonderful! I would give this 10 stars if I could!
Krysten Simmons (verified owner) –
This is a great look inside the magazine Kirstie provides to her clients. If you’re looking for something to just copy & paste, this is not for you – this is far beyond that! If you are looking for a well thought out explanation of each info category she includes in her Welcome Mag, along with why she includes what she does, and suggestions of how to present it, this IS the course for you. The way Kirstie presents this information will encourage you to allow your own personality, brand, and love for what you do shine through! This is a no-brainer if you want to update your current Welcome info, or start from scratch.
Katia (verified owner) –
So far I’ve purchased all of Kirstie’s courses except for two! I guess it’s just a matter of time until I own them all 😂 I’m just launching my photography business this year and all the knowledge Kirstie shares in this course is priceless. Especially since I have a lot of experience with canines but not with equines (yet). The course is helping ME prepare for my shoots, I’ll avoid making a lot of mistakes, make me look professional, save a lot of time by not having to answer the same questions over and over again, and will make my clients feel prepared. I’m actually using all this info to write two guides: one for equestrians and one for dog owners.
Jeni Brunner –
I purchased this guide a few years ago and still come back to it yearly to refresh my planning guide (welcome magazine). I personally like how it’s not a template, but more of an explanation of what Kirstie includes and why in her own magazine. This allows me to create my magazine with my own experiences and personality, but with just enough guidance to feel confident that I’m doing it right.